This is the sleazy underbelly of the news business and far too many online outlets in general. Anything for eyeballs. It’s all about the clicks and traffic for these people. Everything is about monetization and ROI. It’s always about the bottomline with them. I know their type well. I’ll say this; I’ve never met anyone whose job revolves around SEO that wasn’t an unethical scumbag and I have worked with my fair share.